BLOKTOPIA

Concept:

Bloktopia has a ‘revolutionary under-the-roof take on a metaverse’. The metaverse is based in a skyscraper and consists of 21 levels or floors, as a contribution to the 21 million Bitcoins. The 6th floor is where all the important meetings, concerts, and seminars will take place, offering corporate sectors a virtual space to hold events to attract broader audiences.

Similarly, the 21st floor, also referred to as the penthouse, is restricted for entertainment purposes where players would be able to engage with various sorts of P2E games. Bloktopia’s developers have put a great emphasis on offering various P2E opportunities for bloktopians to utilize for monetary gains.

Bloktopia created the Learn-Earn-Play-Create concept:

Learn: Making crypto information accessible for all through a platform for crypto readers to find all the info related to cryptocurrencies in one place.

Earn: Bloktopians will be able to buy, sell and trade real-estate. Users will also be able to make passive earning through staking and advertising.

Play: Bloktopia will enable Play-to-Earn model. Bloktopians will be able to play games, network with other gamers, and entertain friends through the world of VR.

Create: Creators can create scenes, artworks, challenges, colorful scenes, social games using simple building tool and apps.

Value:

There’s focus on offering up space for major brands to build up their virtual reputation and raise awareness for their brand to the world. Players can roam around these branded virtual spaces to learn more about the brand and engage with the offerings or purchase NFTs using $BLOK coins.(BUSINESS PLATFORM/ VALUE FOR BUSINESSES)

An opportunity for players to shape the world as they see fit and create assets that would attract admirers from around the globe.(POWER AND OPPORTUNITY)

Lastly, there’s a great emphasis on offering learning material for non-tech savvy people as well. Bloktopia leverages the metaverse and its diverse features to educate users on various trending topics within the crypto spheres to make it easier for non-enthusiasts to learn about the metaverse and how its offerings can be utilized for monetary gains. (EDUCATIONAL VALUE)

How to earn:

A great amount of revenue within the metaverse will be generated by advertising for major brands from around the world and REBLOK owners are encouraged to lend the digital screens for advertising purposes.

Users of Bloktopia can purchase ADBLOK to receive revenue generated through advertising

The 21-floor skyscraper offers interested users a chance to purchase a shop on any of the floors and offers unique services. Landowners can utilize the space to open virtual businesses where they can sell NFTs and other in-demand services. Landowners can rent it out and earn a monthly income from it.

5.1. Funding Model

Bloktopia has raised a total of $4.2M in funding over 1 round. This was a Seed round raised on Sep 23, 2021.Bloktopia is funded by 15 investors. Magnus Capital and X21 Digital are the most recent investors.

5.2. Business Model

Currency: BLOK = 0.0035 USD

Blocktopia’s ecosystem mainly consists of $BLOK, the native currency within the metaverse. Players can use $BLOK to obtain land assets and advertisement rights which would provide users with ownership of $REBLOK and $ADBLOK tokens.

From purchasing NFTs from vendors on the floor to entering exclusive clubs, $BLOK tokens will be required. Similarly, purchasing land from the portals also requires players to spend $BLOK tokens to transfer the ownership of a particular land parcel.

The acquired land parcels that are under the ownership of the person will be represented by REBLOK token. The REBLOK is short for ‘Real Estate BLOK’ and the value of each REBLOK varies and depends on the location of the land parcel on each floor of the skyscraper.

Currently Blocks on floor 1-5 are being sold, while only level 1 has blocks for sale.

Blocks on level 1 are selling between 640,000 and 1,200,000 BLOK aka 2240$ to 4200$.

5.3. Team Model

20 employees on LinkedIn (unclear data)

Co-founder Paddy Carroll

5.5. Growth Model

Instagram: 13k followers | low activity

Twitter: 350k followers | Daily posts | News, updates, videos.

Discord: 10k members | Daily posts | Active general chat

No active ads

5.6. Delight Model - what is the main driver of their success with users?

Bloktopia diversifies itself with the unique design of the Metaverse in the shape of one building. It heavily focuses on providing space for businesses and brands to advertise, while rewarding land owners with Rent income. In the world of Metaverses, Bloktopia is the business district (and a building).

In addition, besides offering the standard features of the metaverse like trading, selling, buying, etc., it brings in the Educational dimension, which makes this Metaverse unique.

5.8. Features to have

The Business side of this Metaverse is a feature that should be considered for implementation. Advertising on users land is another use of the Metaverse space, along with another source of income for users, which makes the Metaverse more attractive to both users and brands.

The Educational Value could be implemented as well, especially because Metaverse is still an emerging concept, and is not completely understandable to the average person. This goes hand-in-hand with the strategy of attracting more ‘general public’ that may not have thousands of dollars to invest in their land or may not know a lot about the Metaverse and the Blockchain to begin with.

With implementation of these strategies, Heavenland could indeed become the ‘Metaverse for everyone’, that allows everyone to join in and create another source of income, all while having fun, learning, earning and socializing.

~ SUGGESTIONS & OBSERVATIONS ~

There’s focus on offering up space for major brands to build up their virtual reputation and raise awareness for their brand to the world. Players can roam around these branded virtual spaces to learn more about the brand and engage with the offerings or purchase NFTs using $BLOK coins.(BUSINESS PLATFORM/ VALUE FOR BUSINESSES) In the Metaverse space, Bloktopia is the business district. Advertising on users land is another use of the Metaverse space, along with another source of income for users, which makes the Metaverse more attractive to both users and brands.

There’s a great emphasis on offering learning material for non-tech savvy people as well. Bloktopia aims to educate users on various trending topics within the crypto spheres to make it easier for non-enthusiasts to learn about the metaverse and how its offerings can be utilized for monetary gains. (EDUCATIONAL VALUE)

Bloktopia diversifies itself with the unique design of the Metaverse in the shape of one building.

The Educational Value could be implemented as well, especially because Metaverse is still an emerging concept, and is not completely understandable to the average person. This goes hand-in-hand with the strategy of attracting more ‘general public’ that may not have thousands of dollars to invest in their land or may not know a lot about the Metaverse and the Blockchain to begin with.

With implementation of these strategies, Heavenland could indeed become the ‘Metaverse for everyone’, that allows everyone to join in and create another source of income, all while having fun, learning, earning and socializing.