Apr 07, 2023 | 5 min read
Sensorium Galaxy deep dive
Sensorium defines itself as a driver of the ‘new era of entertainment and communications’
“Immerse yourself in a universe filled with thrilling activities that unite people. Share unforgettable experiences and say good-bye to endless scrolling, social isolation, and anxiety.” (EMOTIONAL VALUE)
Sensorium Galaxy is the ‘future of social platforms’, offering users a deeply immersive experience to interact with others and engage in exciting activities. It is a next-generation social VR platform revolutionizing digital communications through a sense of presence. Feel closer than ever to the people you love (Addressing the distance issue of social interactions).
“Thousands of high-quality VR activities available to awaken the senses and drive more frequent, diverse, and stronger human connections.”
“Set yourself free from Earthly limitations.” (FREEDOM & POSSIBILITIES)
Sensorium Galaxy specifically tackles the opportunities of bringing the Art of Music into the Metaverse and VR dimension.
World-known electronic music performers like David Guetta, Steve Aoki, Carl Cox, Armin Van Buuren, Nina Kravitz and many more are joining this metaverse as performers. From music festivals to dance shows, users can be a part of any show, or create their own, all using their desktop, smartphone or VR set.
Users are given the ability to choose not only the physical attributes of their avatar, but also their character’s backstory and traits. Character is then able to ‘live forever’ and in the Sensorium Galaxy and operate autonomously, interact with other users and participate in activities based on its traits, even when the user is offline. Sensorium calls this concept ‘Digital Immortality’.
Evolving AI is the backbone of Virtual Beings in Sensorium Galaxy, supporting their self-learning capabilities and their emergent and adaptive behaviors.
4.1. Funding Model
Sensorium has raised 1 round. This was a Pre-Seed round raised on Aug 17, 2020.
4.2. Business Model
Currency: SENSO (0.17$)
The token is used for all in-platform payments within the metaverse and as a tool that boosts user creativity via non-fungible tokens (NFTs). With SENSO, every participant can create copyright-protected content, distribute, and monetize it seamlessly in an open marketplace.
Current NFT Avatar price is 0.70 SENSO.
4.3. Team Model
Sensorium Company - 77 employees on LinkedIn
4.5. Growth Model
Twitter - 30k followers
Instagram - 19k followers
4.6. Delight Model - what is the main driver of their success with users?
Sensorium Galaxy is still in it’s launching phase, so it does not have a record of significant success. However, Sensorium has a potentially strong diversification factor as an immersive, VR supported music and performance Metaverse, where users can listen to their favorite artist no matter where in the world they are.
In addition, SG offers a unique opportunity to become ‘digitally immortal’, using AI to maintain activity of the user in the Metaverse, giving them ability to ‘exist in both worlds at once’. It brings more features to the Avatar creation, such as creating the personality based on traits and background, which are then an integral part of the users experience. This feature can be significant for users who are looking to have a more realistic feel of their presence in the Metaverse, and SG definitely approaches this user need strongly.
4.7. Volumes of Users & Earnings
Still in launch phase.
4.8. Features to have
Sensorium Galaxy supported their Metaverse with the presence of celebrities, similar to The Sandbox.
Besides the potential of VR experience, a feature that should be considered is adding more value and complexity to the Metaverse Avatar. Metaverse gives users an opportunity to exist in another world, so having their avatar be custom made could add a lot of value to the general experience.
Some variation of ‘Digital immortality’ could potentially be very appealing to users.
~ SUGGESTIONS & OBSERVATIONS ~
Sensorium uses VR technology to target the users need for authentic social connection, while remaining in the digital world.
It markets “Thousands of high-quality VR activities available to awaken the senses and drive more frequent, diverse, and stronger human connections.” targeting the emotional and mental-health benefit for users, which is next to environmental, another important topic for newer generations.
Sensorium heavily focuses on the art of music and entertainment in the Metaverse, and strengthening this feature by bringing world-famous performers into the metaverse. Like in the3 case of The Sandbox, celebrities are used to promote the Metaverse.
Another major focus is in the character development, which makes the feature of social interactions more realistic. With the help of AI users can develop their Avatars to have the personality and the backstory of the user, or of any other person they want. Their Avatar will then behave in the metaverse based on those traits, even when the user is offline, thus providing them with what they call a concept of ‘’Digital Immortality”.
This feature can be significant for users who are looking to have a more realistic feel of their presence in the Metaverse, and SG definitely approaches this user need strongly.
Every participant can create copyright-protected content, distribute, and monetize it seamlessly in an open marketplace.